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- The AI Training Myth: Your AI Isn't an Expert Because You Haven't Trained It
The AI Training Myth: Your AI Isn't an Expert Because You Haven't Trained It
Here's a conversation that changed how one CMO thought about AI forever.
Tim Rodgers
November 26, 2024
Image generated by Midjourney, Article by RehabAI
"AI training is too expensive," she told me, pushing away the proposal. I glanced at the HR papers on her desk. "Quick question," we said. "How much did you spend on your intern program last year?" She looked at the numbers. Six figures on training junior staff over three years. That's when everything clicked.
tl;dr : You wouldn't expect an intern to perform like an industry veteran without training. So why do we expect that from AI?
AI follows the same growth path as your best employees – from intern to expert – but only if you invest in its development.
And here's what most people miss, using out-of-the-box AI tools means sounding exactly like your competitors.
Just like generic chatbots made everyone sound the same, generic AI creates generic results.
The real winners are brands investing in AI that thinks and speaks like their best people, lets show you how.
The Growth Path No One Talks About
Think about your best creative director. They didn't start as an expert. They began as an intern, full of theoretical knowledge but zero practical experience. Through exposure to your brand, your processes, and your culture, they grew into a powerhouse.