Revolutionizing Trend Analysis in Marketing

tl;dr: Rehab's latest R&D project introduces an innovative AI tool for marketing analytics, offering bespoke AI models, advanced trend analysis, trend validation, and automated brief creation designed to transform complex data into actionable marketing strategies. Watch our new video to see how this tool streamlines the marketing analysis process.

Researching Trends is difficult.

Marketing teams often face the daunting task of navigating through an overwhelming amount of data to discern impactful trends and their relevance to their brand.

Traditional methods can be time-consuming and cumbersome, involving sourcing, refining, analyzing, and validating data. This is where our latest research project, the Hyperlocal Insight Finder, comes into play, streamlining this process through AI.

A New Approach to Data Analysis and Trend Identification

Our consultative process delves deep into team dynamics, identifying common challenges, particularly in marketing. The traditional approach, which involves sourcing data from various places, analyzing, identifying, and validating trends, and finally creating briefs, is not only slow but also ineffective for agile decision-making.

AI for Real-Time Data Processing and Brief Creation

With our AI technology, the entire process of trend analysis, validation, and brief creation is revolutionized. The AI tool can identify and validate hyperlocal trends relevant to your audience and brand, such as music or food trends, in real-time. This process, which would typically take days or weeks, can now be achieved in hours or even minutes.

Practical Application: The Case of Liquid Death

The AI models trained with this data help find and validate local trends relevant to brands like Liquid Death. For instance, understanding emerging food trends in New York City or identifying Gen Z’s interest in sustainable consumption could provide valuable insights for brand strategies.

This breakthrough project encompasses bespoke AI models, trend analysis, trend validation, and marketing brief creation.

1. Bespoke Trained Models: Personalized Data Interpretation

Central to our approach is the development of bespoke trained models. These models are tailored to your specific data needs, whether it involves leveraging publicly available data sources like Reddit and Google Trends or diving into your proprietary data. The customization allows for a more accurate and relevant data interpretation, ensuring that the insights generated are directly applicable to your unique marketing objectives.

2. Advanced Trend Analysis and Identification

Once the models are in place, the next critical component is trend analysis and identification. This process involves parsing through vast amounts of data to spot emerging patterns and trends. What makes our approach stand out is the speed and precision with which our AI technology can identify these trends. This capability is essential in today's dynamic market, where understanding and acting on trends swiftly can make a significant difference.

3. Validation: Ensuring Relevance and Impact

Identifying trends is only part of the equation. The real challenge lies in validating these trends to ensure they resonate with your target audience. Our AI tools go beyond mere identification; they assess the potential impact and relevance of these trends. This validation process involves analyzing how well a trend aligns with your audience's preferences and behaviors, ensuring that the trends you act upon have a higher likelihood of success.

4. Automated Marketing Brief Creation

The culmination of this process is the creation of a marketing brief. Our technology simplifies and expedites what traditionally has been a time-consuming task. Within minutes, you can have a comprehensive, well-structured marketing brief based on the identified and validated trends. This tool allows marketing teams to quickly move from analysis to action, enabling more agile and responsive marketing strategies.

Bringing It All Together: A Game-Changer in Marketing Analytics

This latest research represents a significant leap in marketing analytics. By integrating these four core components—bespoke models, trend analysis, trend validation, and brief creation—we provide a holistic solution that empowers marketing teams to make data-driven decisions with confidence and speed. This approach not only saves time and resources but also ensures that marketing strategies are grounded in solid, actionable insights.

As we continue to refine and enhance this technology, we are excited to see how it transforms the landscape of marketing analytics. We believe this project is just the beginning of a new era in data-driven marketing, where insights are more accessible, actionable, and impactful than ever before.

Empowering Teams, Not Replacing Them

This AI-assisted process is not about replacing human teams but empowering them with tools to dive into data sources more effectively and make actionable decisions. The interfaces are user-friendly, requiring no extensive data analysis background.

Tailored Tools for Your Marketing Needs

Through our consultative process, we build bespoke tools tailored to assist teams in their daily marketing activities. We aim to make data processing and trend analysis more accessible, actionable, and efficient for marketing teams.

This project is one of our latest research endeavors, with many more in the pipeline. We’re keen to hear your thoughts on how this technology could be integrated into your processes and are open to providing private demos upon request.

Thank you for considering this groundbreaking approach to marketing data analysis. We believe that by leveraging AI, we can significantly enhance marketing strategies and execution.